memos

2025

2025·10·01 How NOT to Run a Startup in 10 Easy Steps essay · 3 min

2023

2023·06·29 What Can the Last 5 Years of Programmatic Advertising M&A Transactions Tell Us About the Future of AdTech? essay · 3 min

2022

2022·11·30 The Role of SSPs Is Changing. Here's How They Can Adapt. AdExchanger ↗

2021

2021·06·09 Without Change, There is Seldom Opportunity Bidtellect Blog ↗

2021·06·01 An Angel Operator's Perspective on Joining an Early Stage Startup essay · 2 min

2020

2020·12·09 SPO: The Future Is Already Here AdExchanger ↗

2019

2019·11·14 DTC Advertising And The New Brand-Customer Relationship NAI ↗

2019·04·16 Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend eMarketer ↗

2018

2018·12·19 What You Learned in 2018 LinkedIn ↗

2018·10·18 An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect. Nudge ↗

2017

2017·12·07 Content Creation and Distribution: Can't Have One Without the Other NAI ↗

2017·03·22 The Marketer's Dream Is In Reach If We Solve This One Thing Bidtellect Blog ↗

2014

2014·09·03 Online video advertising – changing the narrative from viewability to engagement Fourth Source ↗

2009

2009·10·06 SayAndWin.com's contests to offer up $2,500 jackpots for your Tweets Venture Beat ↗