craig aron.

I've spent the majority of my career working with founders as an early employee at enterprise technology startups. I've operated and helped build companies in emerging advertising technology categories, including programmatic, online video, CTV and AI.

I thrive operating in ambiguous environments in nascent markets. I've seen the highs and lows of operating startups, faced near death experiences and been a part of seemingly impossible achievements.

Currently, I am leading the commercial efforts for the AdTech vertical at Ocient, a unified data platform built to enable companies with large amounts of data the infrastructure to scale AI.

I advise startups and companies building solutions for the next era of advertising.

I also build with AI, help small businesses build products and implement AI into their daily workflows, and teach executives and operators how to effectively use AI tools in their daily lives.

Occasionally, I write about my experiences at the intersection of adtech, startup operating, strategy, M&A, media and how AI is disrupting it all.