craig
/ aron.

I'm a startup operator, advisor, and investor in the advertising technology space. As an operator, I have 15+ years of experience scaling and exiting AdTech startups (2x exits 1x later to go public). I have been an early employee and trusted advisor to founders and the C-Suite (4x), building transformative partnerships and driving profitable business growth through a strategy-first approach. I've developed emerging categories including programmatic, digital video, CTV, native advertising, and data infrastructure for AI agents.

Currently, I am leading the commercial GTM efforts for the AdTech vertical at Ocient, a unified data platform uniquely built to provide the infrastructure enabling an agentic future. I also advise startups and companies building for the next era of media and advertising, help small businesses build products and implement AI into their daily workflows, and teach executives and operators how to effectively use the tools on the frontier of AI in their daily lives.

Occasionally, I write musings at the intersection of adtech, startup operating, strategy, m&a, media, and how AI is disrupting it all.