SayAndWin.com’s contests to offer up $2,500 jackpots for your Tweets
While Publishers Clearing House hits older audiences with its paper-based contests, the company wanted to figure out how to reach younger audiences. So it formed a new division through its incubator group, said Craig Aron, manager of digital and emerging media for Publishers Clearing House Online Network. The idea is to integrate contests into something that people are already doing every day. “This was born from the challenge of how to get our brand into the social space,” Aron said.
Published on Venture Beat