The Marketer’s Dream Is In Reach If We Solve This One Thing
Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to be a double-edged sword. While there is great expertise in this growing field, it has also created silos that lead to inefficiencies and a non-optimized consumer experience. The holy grail of digital advertising has always been to reach a target consumer with the right message, at the right time, and right place, but until we bring the walls between these silos down, this will be unattainable.
Published on Bidtellect Blog