An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect.
Over the last few years, there’s been a steady shift towards more consumer-friendly ad formats and experiences. The technology has been there to support this for some time, and has been something of a talking point in the Ad Tech space over the last 10+ years. During the emergence of the digital pre-roll video ad format a decade ago, we coined the term “Polite Pre-Roll” at AdoTube (where I was an early employee working closely with the founding team). This ad unit gave the user the choice to engage further with the ad or disengage to continue viewing the intended content. During my time at Innovid, the Interactive Pre-Roll gained market adoption, giving complete control to a user to engage with their ad experience on-demand in a variety of formats.
Published on Nudge