Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
"We have the ability to very easily adjust those assets from social, like Facebook, and are able to amplify an ad and distribute it on our platform easily—we're seeing a lot of that,” said Craig Aron, senior vice president of strategic business development at buy-side native platform Bidtellect. “We have brands that are heavy up in social; they find native to be a nice bridge to extend their messaging and get customers in a new way.”
Published on eMarketer