DTC Advertising And The New Brand-Customer Relationship
Unless you’ve been living under a rock this past year, you have been exposed to the Direct-to-Consumer Brand movement (DTC), in some form or another. Maybe you receive a monthly delivery from the Dollar Shave Club or have spotted ads for Casper Mattress while riding the New York City Subway. Let’s be clear, communicating directly with consumers, which is at the center of the Direct-to-Consumer movement, is certainly not a new concept.
Published on NAI