Blog | Craig Aron

01 Oct, 2025 How NOT to Run a Startup in 10 Easy Steps
29 Jun, 2023 What Can the Last 5 Years of Programmatic Advertising M&A Transactions Tell Us About the Future of AdTech?
30 Nov, 2022 The Role of SSPs Is Changing. Here's How They Can Adapt.
09 Jun, 2021 Without Change, There is Seldom Opportunity
01 Jun, 2021 An Angel Operators Perspective on Joining an Early Stage Startup
09 Dec, 2020 SPO: The Future Is Already Here
14 Nov, 2019 DTC Advertising And The New Brand-Customer Relationship
16 Apr, 2019 Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
19 Dec, 2018 What You Learned in 2018
18 Oct, 2018 An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect.
07 Dec, 2017 Content Creation and Distribution: Can’t Have One Without the Other
22 Mar, 2017 The Marketer’s Dream Is In Reach If We Solve This One Thing
03 Sep, 2014 Online video advertising – changing the narrative from viewability to engagement
06 Oct, 2009 SayAndWin.com’s contests to offer up $2,500 jackpots for your Tweets

#DSP #DTC #SPO #SSP #adtechery #content distribution #content marketing #contests #engagement #interview #lessons learned #market trends #measurement #native advertising #programmatic #social media #startup operating #strategy #twitter #video