Craig Aron

Without Change, There is Seldom Opportunity


If you look at current public market valuations, the recent IPO’s and SPAC’s, funding rounds, and the flurry of M&A activity in the space today, you can say AdTech is having a moment. At the time of writing this, publicly-traded AdTech companies have a combined market cap of over $160B compared to $5B just four years ago. This would be surprising to you if you had read the headlines of AdTech’s demise as recently as February 2020, when nuclear winter was declared and most investors and outsiders wouldn’t touch AdTech with a ten-foot pole.

Published on Bidtellect Blog

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